Speak Magazine

Aboriginal Feature

The Red Road Project: Trading Substances for Substance

One youth-led initiative in Nova Scotia is getting Mikmak youth off drugs and booze — through culture.

By Trina Roache

The Red Road Project team gathers to hear stories and dance at the Stone Bear Cultural Camp in June 2013. (Red Road Project)

The Red Road Project team gathers to hear stories and dance at the Stone Bear Cultural Camp in June 2013. (Red Road Project)

On a bright midsummer afternoon, Haley Bernard surveyed the Pictou Landing First Nation with mixed feelings. On the one hand, the rural Mi’kmaq community is like a close-knit family. On the other, it’s plagued by drug and alcohol abuse.

She wants to see change – a generation of culturally strong, educated youth who are drug and alcohol free. Bernard hopes the Red Road Project will lead the way.

Started in March 2012, the goal of the Red Road Project is to help Mi’kmaw youth 15 to 29 learn to say no to drugs and alcohol. While the idea came from the Nova Scotia Chiefs, and is administered by the education working group, Mi’kmaq Kina’matnewey or MK for short, the Red Road Project is run by youth, for youth.

“We aim to educate Mi’kmaq youth to lead a healthy lifestyle through their culture, language, fitness, connecting with their elders and peers in their community, conquering addiction,” said coordinator Savannah Simon.

Youth leaders like Bernard walk the talk. She graduated in the spring from Cape Breton University with a bachelor’s degree in Mi’kmaq Studies. For the summer, she worked as a youth leader. Bernard signed a contract to stay sober, but she said there’s more to it than that. “The Red Road Project is about embracing your life and just being happy and doing good things,” she said. With that mindset, Bernard opens the gym at the community recreation centre for basketball, heads a running club and holds traditional craft classes and bonfires by the shore.

With twenty-three youth leaders in thirteen Mi’kmaq communities in Nova Scotia and New Brunswick, this project is the first of its kind in Atlantic Canada. Representatives from the RCMP now sit on its advisory committee, and it currently has a budget of $100,000 funded by Aboriginal Affairs and Northern Development Canada. Further, a connection with the Halifax-based youth network Leaders of Today (LOT) has provided training opportunities in leadership and public voice.

LOT Coordinator Steve Gordon explained that his group helps youth influence government policy. “It’s about building leadership and connecting new youth leaders with provincial politics, from the minister down to provincial staff,” he said.

Gordon said networking creates a lot of opportunities for youth groups to learn from one another. He looks forward to working closely with the Red Road team on this and future community action projects.

Laurianne Stevens was also encouraged by early feedback and wants to see these kinds of partnerships grow. Stevens is a director with the education working group that oversees the Red Road Project. She admitted there’s a learning curve and changes made in the second year have been successful. Hiring charismatic Savannah Simon boosted morale. And monthly reports made youth leaders more accountable.

Still, challenges remain. Stevens said the distance between the Mi’kmaq First Nations makes communication difficult, despite the use of video conferencing. So the goal for next year is to partner with the communities. With plans to secure additional funding, Stevens would like to hire more coordinators.

“It’s about getting the band involved. We want the community to have ownership, so everyone knows about it,” said Stevens.

In terms of macro project design, the group’s strategy has been threefold: strength lies in cultural traditions; youth leaders make invaluable role models; and social media is key.

In addition to its own website, the Red Road Project is on Facebook, Twitter, Instagram, and YouTube. Contests for logos, rap songs, and videos help spread the word. Assistant Coordinator Brittany Prosper is working on a brochure to hand out to parents, schools, and powwows.

Each week, Prosper and Simon combine one of seven sacred teachings with a chapter from Sean Covey’s book, The 6 Most Important Decisions You’ll Ever Make, which deals with teen issues. For example, youth leaders will focus on

Red Road Project assistant coordinator Brittany Prosper. (Trina Roache)

Red Road Project assistant coordinator Brittany Prosper. (Trina Roache)

the sacred idea of trust and read about teen sexuality. The coordinators give ideas for activities but the youth leaders adapt that plan to their own community.

The range of activities is broad. Nature walks, sweats, talking circles, sports and fishing have proved popular.

Prosper organizes elder visits once or twice a week in her home community, the We’koqma’q First Nation in Cape Breton.

“We just talk and bake, make food like Indian tacos. I like to get their perspective,” said Prosper. “We want to tie traditional culture to all our activities.”

Part of the challenge is figuring out what works and what doesn’t. An even bigger challenge is getting people to show up. But with patience and persistence, organizers can see the combination of social media, youth role models and clear links to tradition starting to work.

Haley Bernard is a Mi'kmaw  youth leader for the Red Road Project (Trina Roache)

Haley Bernard is a Mi’kmaw youth leader for the Red Road Project (Trina Roache)

Bernard partied in her teen years like all her friends. When she started to struggle in school and suffered bouts of depression, she knew she had to make changes. Over the last two years, Haley started taking language courses, going to sweats, and dancing at powwows. “I still go out with my friends. I know I’m not missing out on anything. And I make sure they see that I can still have fun and be myself.”

All the youth leaders gathered at a cultural camp before the summer. They spent five days in a technology-free teepee and participated in smudges, talking circles and other traditional activities

“Everybody left with such unity and a strong bond which is so crucial when you are a sober, Mi’kmaw youth leader, because we’re very rare,” says Simon.

The purpose of the camp is to empower the youth leaders and impart a positive energy they can take back to their community, along with their own Red Road teepee. “When you’re doing traditional activities, you can’t go if you’re doing drugs and alcohol. And that’s what’s broken that connection with everyone and their cultural, spiritual self,” said Bernard.

Looking ahead, Stevens wants to further expand the group’s scope. Red Road leaders visit schools and last March, gave a presentation at a Crime Prevention Symposium in Halifax. Everyone involved wants the Red Road to eventually have a presence in all Atlantic Indigenous communities. And Simon would love to see the Red Road go national.


Trina Roache is a freelance journalist in Nova Scotia who has covered Mi’kmaq issues and
communities for APTN National News and CBC radio.

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About ‘Leading Together’

'Leading Together' A series of video and text stories profiling innovative, collaborative experiments in youth empowerment that are delivering concrete results for Aboriginal communities.

Commissioned by The J.W. McConnell Family Foundation of Montreal, these stories were produced by a talented team of journalists, most of them indigenous.

The Leading Together stories were assembled and edited by Journalists for Human Rights and Tyee Solutions Society, and are co-published by CBC, the Aboriginal owned Wawatay Native Communications Society, as well as on the websites of Journalist for Human Rights and The Tyee.

This project was unveiled in Oct. 2013 as The Circle, a network of community organizations, foundations and philanthropists, hosted its third All My Relations gatherings -- a conference to discuss issues of importance to First Nations and Metis communities across Canada.

In collaboration with

Produced with the generous support of the J.W McConnell Foundation.